Google Analytics documentation defines that “Bounce rate precisely tells you about the quality and quantity of your website visitors. If a webpage has high bounce rate for particular search term then there is an alarming situation for your website, because it shows that webpage is not relevant to the website visitors and has low quality". Eventually Google may consider that your webpage either does not offer what the visitors are looking for or the usability of your web page is not good. So it clearly indicates that Google really uses the bounce rate as a ranking factor for your website.
How to lower the bounce rate of your webpage?
- You can start with "Content" and improve the relevancy and usability of your website by making content more keyword rich. This way you can remarkably increase the conversion rate from 40% to 50%.
- To lower the bounce rate from 60% to 70%, you can customize your landing page with the keywords and ads you run. If your tailor made landing page provides information that visitors are looking for then your half battle is won.
Benefits of lower bounce rate:
- Targeted and huge visitors
- High conversion rate
Bounce rate is not single factor that adversely affect your rankings. There are lots of others but combined with bounce rate it could have negative effect on your website rankings. To get high rankings and targeted traffic for your website, you need to follow organic seo approach and expert seo solutions. Also make sure that your website has covered all elements that are required to get top rankings.
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