Importance of Keywords in URL - A Statement by Google's Matt Cutts

Matt Cutts has recently posted a video on the position of keywords in the URL of the webpage. He said that keywords in the URL certainly improve the position of the page in SERPs. Google has different measurement methods to check the optimization of your website. So always optimize all the elements of your website.

To achieve the best possible rankings for your website, it is advisable to include targeted keywords in the URL of the page. Do not stuff lot of keywords. It is a direct spamming.

Yahoo has also filed a patent application with the name “Techniques for Tokenizing URLs”. Yahoo’s patent provides detailed information on how search engine extract keywords from the webapge and URL. In a way it is a strong indicator of yahoo’s acceptance of keywords in address of webpage.