Monday, April 20, 2009

Nine Important Factors to Improve Your Website Usability,Traffic and Rankings

Search engine optimization is done to attract both web surfer and spiders. If you do it correctly then you can easily achieve targeted audience, traffic and high rankings. But you need to take care of few important things before you implement SEO processes:

1) Web surfers like fast loading web pages so you should have fast loading web pages.
2) Web page content should be easy to read. And also able to attract the visitor.
3) Text on the web page should be clearly arranged. Bold heading, bulleted lists and arranged paragraphs.
4) If your website consists of images then you should use IMG ALT tag to attract the spider to read the text in images.
5) You should also use 404 error pages to keep the visitors on the website.If you are an online shopping company then you should certainly use this 404 error page to hold the visitor on the website. Add link of home page on the 404 error page.
6) Navigation structure of website should be flexible and breadcrumbs should also be there to easily navigate through the website.
7) Title of each page should be self explanatory and unique. For example:  if you are dentist in Calgary and running dental clinic in Calgary then your keywords in title tag should be like : "Calgary Dentist, Calgary Dental, Dental Servives".
8) URL of webpage should contain important keywords related to the content on that page.
9) Important content should be placed on the top of page.

1 comment:

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