Friday, May 1, 2009

Web Videos - An Emerging Trend in Interactive Marketing

Web Videos are emerging as new trend in interactive marketing. A latest survey conducted by revealed that nearly 90% of the online users are counting on web videos to gather relevant information. It's also a successful way to leave a long-lasting impression on visitor's mind. Successful web videos definitely help online marketers and businesses to grow faster and improve visitors, leads, sales and profits. But the success actually lies in the correct presentation of highly creative and useful content.

Recent example of web video is Obama’s election night victory speech which was viewed more than 6.8 million times in the first 36 hours in USA. This shows that if web videos are projected right then it spread your message in few minutes to millions and trillions of people.

In a nutshell, I will conclude that web videos are one of the cheapest and economical way to boost ROI. But major concern using web video is that you need to be creative and unique as people are looking for informative and relevant information in a different way. So it is a test time for online marketer to show their skills in interactive marketing strategy and presenting high quality content different from traditional ways.

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