Friday, May 29, 2009
Google Page Rank Update Just After 2 Months
Wednesday, May 20, 2009
Social Media Marketing - A latest Buzzword in Online Marketing
1) Quick
2) Active
3) Share
Be quick in analysing new trends..and actively implement those trends for your business and enagage your audience by sharing interesting messages/links and posts...
Labels:
Online Marketing,
SMM,
Social Media Marketing
Has Twitter Decreased the Relevancy of Google???
Is twitter actually taking step ahead from Google???
or
People are just enjoying this source to openely interact with each other????
Share your relevant and useful comments here??????
How to Dominate Google Adwords
Labels:
Google adwords,
PPC
Tuesday, May 12, 2009
A Change in Google Referral Strings
Thursday, May 7, 2009
How to get indented listings for your keywords
Yesterday we discussed about “What is Indented Listing?”. Today we will resume the discussion with “How to get this listing for the specific keyword?”
Follow few steps to get indented listing for the website:
1)First of all you should have a webpage that already has a top 10 ranking for the relevant keyword of website.
2)After that you need to create a second page on the same domain and link second page to the first page that is already ranking at top. Optimize your second page with the same keyword. Don’t use same content as of first page. But use different content and Meta tags in second page.
3)Third link the first top ranking page to second webpage with the same keyword using anchor text. Use title attribute in the anchor text and link to the second page. That link must be from the body text of first page.
4)Get inbound links from different relevant website for the second page.
Repeat these steps for as many keywords as you want for your WebPages. See example of Indented listing below for the keyword “Emergency Dental Treatment”:
Above image represents the actual results of http://www.petradental.com/. A leading dental health clinic in Calgary, Canada.
Follow few steps to get indented listing for the website:
1)First of all you should have a webpage that already has a top 10 ranking for the relevant keyword of website.
2)After that you need to create a second page on the same domain and link second page to the first page that is already ranking at top. Optimize your second page with the same keyword. Don’t use same content as of first page. But use different content and Meta tags in second page.
3)Third link the first top ranking page to second webpage with the same keyword using anchor text. Use title attribute in the anchor text and link to the second page. That link must be from the body text of first page.
4)Get inbound links from different relevant website for the second page.
Repeat these steps for as many keywords as you want for your WebPages. See example of Indented listing below for the keyword “Emergency Dental Treatment”:
Above image represents the actual results of http://www.petradental.com/. A leading dental health clinic in Calgary, Canada.
Labels:
Google Indented Listings,
Indented Listing
Wednesday, May 6, 2009
What is Indented Listing?
What is Indented Listing?
From Google’s Perspective:
“When Google finds multiple results from your website for a search query, then the most relevant page is listed first and next relevant page is indented below and that process is called Indented listing".
“Image above represents the actual results of www.crazysales.com.au. An online shopping website in Australia”
Indented listing gives additional exposure to the website in SERPs. It is also called double listing. And it is quite understandable that when visitors find 2 pages from single website, they will certainly approach that website more than others. In a way website will get lot of traffic and clicks.So if your website has indented listing in Google then your website will have 2 listings of your website in top 10 results instead of one.
In the next article we will discuss about how to get Indented Listing for your top most keywords of website.
Labels:
Indented Listing,
Indented Listings
Friday, May 1, 2009
Web Videos - An Emerging Trend in Interactive Marketing
Recent example of web video is Obama’s election night victory speech which was viewed more than 6.8 million times in the first 36 hours in USA. This shows that if web videos are projected right then it spread your message in few minutes to millions and trillions of people.
In a nutshell, I will conclude that web videos are one of the cheapest and economical way to boost ROI. But major concern using web video is that you need to be creative and unique as people are looking for informative and relevant information in a different way. So it is a test time for online marketer to show their skills in interactive marketing strategy and presenting high quality content different from traditional ways.
Monday, April 20, 2009
Nine Important Factors to Improve Your Website Usability,Traffic and Rankings
Search engine optimization is done to attract both web surfer and spiders. If you do it correctly then you can easily achieve targeted audience, traffic and high rankings. But you need to take care of few important things before you implement SEO processes:
1) Web surfers like fast loading web pages so you should have fast loading web pages.
2) Web page content should be easy to read. And also able to attract the visitor.
3) Text on the web page should be clearly arranged. Bold heading, bulleted lists and arranged paragraphs.
4) If your website consists of images then you should use IMG ALT tag to attract the spider to read the text in images.
5) You should also use 404 error pages to keep the visitors on the website.If you are an online shopping company then you should certainly use this 404 error page to hold the visitor on the website. Add link of home page on the 404 error page.
6) Navigation structure of website should be flexible and breadcrumbs should also be there to easily navigate through the website.
7) Title of each page should be self explanatory and unique. For example: if you are dentist in Calgary and running dental clinic in Calgary then your keywords in title tag should be like : "Calgary Dentist, Calgary Dental, Dental Servives".
8) URL of webpage should contain important keywords related to the content on that page.
9) Important content should be placed on the top of page.
1) Web surfers like fast loading web pages so you should have fast loading web pages.
2) Web page content should be easy to read. And also able to attract the visitor.
3) Text on the web page should be clearly arranged. Bold heading, bulleted lists and arranged paragraphs.
4) If your website consists of images then you should use IMG ALT tag to attract the spider to read the text in images.
5) You should also use 404 error pages to keep the visitors on the website.If you are an online shopping company then you should certainly use this 404 error page to hold the visitor on the website. Add link of home page on the 404 error page.
6) Navigation structure of website should be flexible and breadcrumbs should also be there to easily navigate through the website.
7) Title of each page should be self explanatory and unique. For example: if you are dentist in Calgary and running dental clinic in Calgary then your keywords in title tag should be like : "Calgary Dentist, Calgary Dental, Dental Servives".
8) URL of webpage should contain important keywords related to the content on that page.
9) Important content should be placed on the top of page.
Labels:
Expert SEO Tips,
SEO Solutions
Friday, April 17, 2009
Importance of Keywords in URL - A Statement by Google's Matt Cutts
To achieve the best possible rankings for your website, it is advisable to include targeted keywords in the URL of the page. Do not stuff lot of keywords. It is a direct spamming.
Yahoo has also filed a patent application with the name “Techniques for Tokenizing URLs”. Yahoo’s patent provides detailed information on how search engine extract keywords from the webapge and URL. In a way it is a strong indicator of yahoo’s acceptance of keywords in address of webpage.
Labels:
Expert SEO Solutions,
seo tips
Wednesday, April 15, 2009
5 Minutes SEO Audit Checklist for Websites
1) Make sure that you have done URL canonicalization and 301 redirects. All variations of the
URL should point to: http://www.domainname.com. Here is a code:
RewriteEngine On
RewriteCond %{HTTP_HOST} ^yourdomain.com
RewriteRule (.*) http://www.yourdomain.com/$1 [R=301,L]
2) Write unique title and Meta tag for each page.
3) Check your CMS editor. Make sure that it is search engine friendly.
4) Submit your website in Google Webmaster Central. This will help in fast indexing of web
pages.
5) Check duplicate content. If you have online shopping website and selling different
products then be careful of product description. Do not use description that supplier has
provided. 1000 of people may have used that content.
Labels:
SEO
Wednesday, April 8, 2009
Quick Tips to Optimize Dynamic Websites
Nowadays 400 million people use Google, Yahoo and MSN to find products & services. 92% of people do not go further, if they find their desired products and services on 1st or 2nd page. The whole facts prove that internet (Google, Yahoo & MSN) is ruling the internet world.
There are lot of techniques to take website at top in search engines. But organic SEO is the most reliable and proven method to achieve top rankings. SEO is not same for all websites. The prcess of search engine optimization varies from site to site. If the website is static then the process will be different. But for a website that is dynamic and has thousands of products and web pages then the whole strategy of SEO will be different. So everyone needs to be careful while implementing SEO techniques.
Quick Tips to Optimize Dynamic Website
Labels:
Expert SEO Solutions,
SEO Services,
seo techniques
Tuesday, April 7, 2009
Top Ten Way to Optimize Your Website and Get Top Ranking
1) Optimize Your Single Webpage for single keyword. Do not optimize your single webpage for more than one word. Search Engines prefer highly relevant webpage for single term instead of number of search terms.
2) Different Keyword for Different Webpages. Google consider all pages of your website so make sure that you have used different keywords on different webpages. This will increase the relevancy of that webpage and topic in search engine result pages.
3) Try to Get Good Inbound Links. If your website is having optimized content and good inbound links then it is much easier for your website to get top ranking in Google. For example if you have optimized your webpage for the keyword Expert SEO Solutions and you get link from the website that talks about Expert SEO Solutions then Google will privide top ranking to your website and consider it more relevant
4) Article Marketing. Write useful and relevant articles related to the theme of your website and add details of your website at the end of the article. Try to write something very interesting and useful for visitors so that visitors could subscribe your articles and read about your stuff.
5) URL Submission. Submit your website in relevant search engines and directories to increase link popularity of website. Link popularity will help your website to win the trust of search engines and traffic of visitors.
6) Social Bookmarking. Share your knowledge on social bookmarking websites and bookmark your favorite links so that online users could also see your relevant information.
7) Forum Posting. Post your queries or information about any new product or website on the foums. If you get number of participants then people will read your infiormation and this will encourage people to visit your website, and hopefully buy from you.
8) Twitter/FaceBook. Make your account in these social networking sites and update it everyday with your latest services and product information. This is definitely a good source of relevant traffic.
9) Classified Ads. It is easy to associate with these websites and submit your product and services information.
10) Blog Comments. Try to find blogs having good traffic and comments on the post. Good comments are known as a source of relevant information and knowledge. So enegage in this process also.
SEO is not a one or two day process. It is continues effort that everyone has to maintain to achieve targeted traffic and top ranking for the website.
Friday, January 9, 2009
Expert SEO Tips to Make Incredible Start for New website
- Wisely choose your website template
- Design a theme based header
- Choose cool and professional color scheme
- Keep a static font type and size for all pages
- Write captivating and targeted content for your audience
- Implement on-page optimization and expert SEO solutions on your website
- Maintain regular effort on off-page optimization to get links from search engines
- Post useful and informative articles on article marketing directories
- Write press releases and publish on directories
- Participate in forums and social sites to inform people about your business
- Update your website on regular basis to make good rapport in SERPs
There are lot more things that you can implement on your website. Keep yourself updated with latest Google and other search engines trends and changes.
Labels:
Expert SEO Tips,
SEO,
SEO Solutions
Thursday, January 8, 2009
Google is Updating Pagerank
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